Prepping Your Brand for Prime Day

Summer Prime Days will officially take place from June 23rd - June 26th. What does this mean for your brand and how should you prepare? The answer depends on your set up! In this post, we'll guide you through Prime Day prep for your affiliate program whether it exists on Amazon or not!

Set Your Deal

In order to maximize success on Prime Day(s), you want to ensure that your deal is the strongest offer you have scheduled. With deal trackers now available, if you are set up to offer a standard deal, consumers will likely hold off on their purchase. They want the best deals offered without any artificial deal enhancements. So be honest and make your offer enticing!

Review Your Commissions

Prime Day periods are extremely competitive! Therefore, if you want to see large revenue upticks and new content created, you need to play ball. We recommend running a review of your competition to understand what is driving partners to their programs/products.

While reviewing, remember to look for selling points outside of just commission. Does the brand offer product? Does the brand offer bonuses for first sales or sales thresholds hit? Does the brand create exclusive codes or offer top of web discounts to creators? What is the brand offering for their cookie window?

After your review is complete, you should have a better view of your competitive landscape. Use this to reconstruct your offerings and make a partnership with your brand more appealing than your competitors.

Keep Partners in the Loop

Weeks prior to Prime Day, your partners will already be gearing up to create content. In order to keep your brand top of mind, communication is key! Once you have confirmed your offer, it's time to start outreach.

Tier One Partners

Start with your top partners who are your fiercest brand advocates. These creators are the ones who are always are, regardless of the sale period. Creators who are not just promoting your brand for Prime Day will see the strongest conversions because of their authetic product connection.

Tier Two Partners

Your next set of outreach should focus on partners who consistantly perform during sales periods. These partners may not be your introducers but they get the sale! These partners are likely deal-centric so keep that in mind when discussing placement opportunities! They will do best with deal posts but not necessarily content heavy introductions.

Tier Three Partners

This last set of partners are a bit slow moving and may need some help to get active. For this outreach, consider offering a first sale bonus or increased commissions to get them excited about your offering. If the partner's do not have personal experience with your product, allow them to opt in for a sample or create content around how your product works and top selling points. It's always helpful to include hot topics for the period which focus on how your product can be used during a specific time.

Boost Your Deals on Social

Once your Prime Days are live, have content ready to share on your socials! You might consider creating a post to engage your audience on who has purchased during the sales period. If you have partners creating content specific to your brand, make sure you are sharing those for extra exposure.

Once you've followed these steps, you're well on your way to a successful Prime Day! Keep in mind, the week following Prime Day is also a hot period. So if you extend your deals past the designated period, you will likely see a boost after the official event wraps.

Want to chat more about increasing your Prime Day partner revenue? Feel free to reach out to affiliatesimplified@gmail.com!