EMARKETER
Business Development Manager
6/2022 - 6/2026
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Launched affiliate program for individual and bundle EMARKETER report sales
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Developed content licensing strategy, launched, and onboarded top partnerships on rev share and hybrid contracts
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Supported launch and client support of Ad Buyer Insights product
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Managed multi-year client relationships including the renegotiation of multi-million contracts
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Supported marketing team with event build-out
Force of Nature Clean
Affiliate Marketing Manager
6/2024 - present
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Built out and cleaned up affiliate programs in Levanta and SAS to support revenue drive for FoN bundles and kits
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Transitioned SAS and Woo commerce programs to Impact
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Drove a 60% YoY increase in traffic and a 90% YoY increase in revenue
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Expanded Force of Nature program into Canadian partner market
CardSnacks
Affiliate Marketing Manager
8/2024 - 4/2025
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Launched CardSnacks affiliate program on Impact
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Recruited 100+ new partners to the program
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Compiled content to support the launch of the CardSnacks affiliate program
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Created audit process for partners to ensure program compliance
Tankfarm Propane
Director of Affiliate Marketing
12/2021 - 5/2022
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Vetted affiliate networks and facilitated launch of a new program
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Created custom material, assets, and promotions to help with recruitment, activation, and optimization
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Built customized dashboard, reporting, and projections to track progress toward client’s goal
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Started and fostered relationships with top recruitment targets based on demo and geolocation
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Projected and coordinated top placement opportunities with multiple partners which drove success towards the client’s education and lead goals
WerkShoppe
Affiliate Marketing Manager
10/2021 - 8/2024
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Launched affiliate program on ShareASale
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Onboarded 140 top performing partners in segments that would drive brand awareness and sales
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Projected out placement opportunities and negotiated partnerships that drove a 67% YoY revenue increase
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Created activation and optimization campaigns that drove 36% of partners to become click active and 15% sale active
Acceleration Partners
Senior Manager, Affiliate Marketing
9/2017 - 10/2021
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Promoted from Manager to Senior Manager in 2020 and expanded team from one direct report to four direct reports responsible for the success of 13 core accounts
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Strategically advised clients on how to grow programs
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Facilitated and projected out placement opportunities and program forecasting based on client budget
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Compiled Weekly, Monthly, and Annual reports based on program performance
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Conducted initial program assessment and realignment of goals based on performance expectations